But a new survey finds the retailer’s answer is pretty simple: Tiffany’s is the best.
“I think it’s because we have a very high quality of our own, and I think it just goes to show that there’s so much more than just Tiffany and Chanel,” says Lisa Dube, founder of Canadian Jewelry, a jewellery retailer based in Toronto.
Dube and her team of more than 20 customers have been trying to find Tiffany’s best offerings for more than a decade.
Tiffany’s has been a key part of Dube’s business.
“Tiffany is a company that we are proud to work with,” she says.
The brand started out in London, England in the early 1980s. “
And that’s where we think we’re at.”
The brand started out in London, England in the early 1980s.
It expanded to the United States and then Canada in the mid-1990s.
Since then, Tiffany’s jewelry has been the focus of an extensive catalog that’s spread across Canada, the United Kingdom, the U.S., Australia and New Zealand.
“For us it’s really important to maintain the quality of the collection and continue to invest in it,” Dube says.
The retailer says the biggest challenge it faces is that many Canadian shoppers are not aware that Tiffany’s makes its own jewelry.
“A lot of people don’t know that Tiffany is a very small company,” she explains.
“They may think that they can buy a lot of Tiffany, but they are actually buying less than a half-inch of each piece.”
But that’s not a problem for Tiffany.
It has developed a collection of high-quality, high-priced pieces.
And that’s just what Canadians want.
“It’s really easy for people to shop in a big city and they might go to a lot, but that’s a luxury that they are never going to have,” Due says.
Duce and her company have been selling her own Tiffany jewelry for more in Canada for years.
And Dube thinks it’s just the right time to start making Tiffany’s Canadian jewelry available to Canadians.
“Our goal is to continue to expand our presence in Canada and we want to grow it to as many people as possible,” she said.
“People are really interested in what we are offering.”
Dube has been trying for years to bring Tiffany’s to Canada.
It’s the only brand in the country to offer a collection in both Canadian and U.K. formats.
It offers a range of quality pieces including a full range of jewelry in sterling silver, platinum, gold and platinum and a variety of stones, including diamonds and emeralds.
Tiffany also sells items made by other Canadian brands such as Parma, Tiffany and Stamps, as well as products made by Tiffany herself.
“What we really try to do is really put the Canadian brands and the U,K.
brands in a better position to be able to grow,” she adds.
“In the past, the only way we have been able to do that is to have our own store.”
But even if Canadian Tiffany’s doesn’t take off, Dube isn’t stopping there.
She says that she is open to adding other brands to her catalogue.
“The fact that we have the Tiffany brand and we have these beautiful pieces, they are very important to us,” she explained.
“But I think we have to continue with the American brands because that’s what we do.”
The question of which brand to buy has been debated for decades.
In the 1980s, when the United Nations adopted the International Standards for the Protection of Cultural Property (ISP), it said Canadian Tiffanys should be protected from the use of foreign brands and that Canadian Tiffany jewelry should be the only ones to be protected.
That ruling was later overturned and now there is no official Canadian brand.
But Dube still believes Canadian Tiffany should remain a priority.
“If we don’t get that protection, I think that we’re going to see a lot more of the Canadian market disappear,” she warns.
Dubes brand is still being produced and sold in the United states.
And she says the brand is always growing, but not in Canada.
“There are definitely a lot fewer people looking at Tiffany and Canadian Tiffany,” she notes.
“When you see the number of people that are looking at American Tiffanys, it’s almost like there’s an explosion of that.”